MEDIA

FEATURED RESEARCH & EXPERTISE



Stylist               January 2016

On the psychology of planning holidays


The Pool               Novembre 2015

On Black Friday Sales


The Telegraph               Novembre 2015

On choice and anxiety


TBS eFM Primetime               November 2015

20mn Radio interview on Korean Radio in English, discussing luxury marketing


Women's Wear Daily               September 2015

On the impact of the migrant crisis on consumers’ behaviours


Basque TV           August 2015

TV Interview on the use of Big Data to deliver targeted advertising


The Telegraph         August 2015

On the psychology of blogging on taboo subjects


Expansión         August 2015

On the use of Big Data to deliver targeted advertising


TheWebPsychologist         July 2015

30mn interview covering my research and consulting activties


BBC News (link)         July 2015

On ‘pay-what-you-want’ pricing strategies


BBC World (link)         May 2015

On adequately responding to PR crises


Editions Financials         May 2015

On decision bisases – part of the Amex cardholder newsletter


GDR Creative Intelligence                                     April 2015

On adapting brands and retailing to different cultural contexts


Bloomberg                                     April 2015

On consumer shopping habits


Telegraph                                     January 2015

On the psychology of social desirability


Bloomberg                                     January 2015

On consumer shopping habits


PsychologicalScience.org             January 2015

Featured in the ‘members in the news’ section, on the psychology of leadership


The Economist (link)                                January 2015

On the psychology of teamwork


The Debrief UK              December 2014

On the use of social media around Christmas


The Debrief UK              December 2014

On the psychology of defriending on social media


Bloomberg Business Week (link)              November 2014

On the consumption of premium alcohol at home


The Debrief UK              November 2014

On the psychology of setting up friends


SKY NEWS       November 2014

On the psychology being ‘rent a friend’ websites


CNET                   October 2014

On the renaming of the Chinese Huawei brand in Europe


LSE Connect                    Summer Issue 2014

One-size-fits all international marketing strategies are a recipe for failure


The Debrief UK              September 2014

On the reasons why the ice-bucket challenge went viral


Psychologies, UK              September 2014

Barriers and benefits of spontaneous decision-making


Index N Censorship            July 2014

On advertising in the media


Issuu.com, UK            June 2014

On consumers’ relationships with digital platforms


Metro, UK            June 2014

On the benefits of spontaneous holiday decisions


The Debrief, UK            June 2014

The effect of Social Media on Spending Behaviours


MARIE-CLAIRE Australia(link)            June 2014

On the use of photo-sharing applications (Instagram, Flickr…)


Yahoo Finance (link)                May 2014

Burberry needs to reinvent itself again


CNBC Europe (link)                May 2014

4mn live interview on Luxury goods in China


The Telegraph UK (link)            April 2014

On the psychology of mothers – daughters relationships


The Debrief, UK            March 2014

On the psychology of sexting


MSN Money            March 2014

The secret to poundland’s success


The Debrief, UK            March 2014

On the differences between face to face and virtual communication


The Conversation UK      February 2014

Article on Chanel’s e-commerce strategy


LSE Media office      February 2014

2mn interview on cross-cultural differences in consumption


CNN International(link)      February 2014

On the role ‘secret formula’ of Coca Cola as a marketing strategy


The Telegraph         January 2014

On the psychology of self and others perception


The Telegraph    November 2013

On the psychology of guilt


The Economist                                        December 2013

On the psychology of teamwork


The Telegraph (link)    November 2013

On the psychology of guilt


The Telegraph (link)                October 2013

On the psychology of female friendships


Bloomberg BusinessWeek (link)                                             September 2013

On the consumer psychology of men’s cosmetics


AutoRevue (Austria)                                   August 2013

Legendary cars and communities of consumption


The Look Book Magazine (UK)                               July 2013

On the importance of first impressions


The Telegraph          June 2013

On the use of online media in identity construction


Sky News – News at 6 (link)                               March 2013

4mn live interview on manufacturers reducing the size of products instead of increasing prices


Psychologies, magazine                                           March 2013

On the Women-Child and the psychology of adultescents


The Telegraph                              February 2013

On the use of new medium of communication in relationships


Bloomberg BusinessWeek (link)                                  January 2013

Featured interview on the value of the brand HMV


Capital Weekly (Bulgaria)                                                           December 2012

Featured interview on the consumer aspects of the ‘Gangnam style’ phenomenon


RSI (Swiss National Television) (link)                              December 2012

Featured interview on the psychology of pound-shops


CNBC.com (link)                              December 2012

Featured interview on the psychology of pound-shops


BBC News website (link)                              December 2012

Featured interview on the psychology of pound-shops


BBC Radio 4                                           December 2012

Featured interview on the psychology of pound-shops (broadcasted on the 11/12/12)


BBC 2 Newsnight                               December 2012

Featured interview on consumers’ power and boycotts (broadcasted on the 3/12/12)


Psychologies, magazine     December 2012

Featured interview on the Women-Child and the psychology of adultescents


BBC 2 Newsnight           December 2012

Featured interview on consumers power and boycotts (broadcasted on the 3/12/12)


Bloomberg BusinessWeek               October 2012

Featured interview on hair-removal products in China (link)


Financial Times            July 2012

Featured interview on consumerism movement in the UK (link)


DigestMag            June 2012

Featured interview on the role of packaging for lower end private label products (link)


AGEFI Hebdo             May 2012

Featured interview on the marketing consequences of sponsoring an Olympic event (in French)


Bloomberg BusinessWeek         March 2012

Featured interview on dishwasher market penetration in the UK (link)


BBC World – Spanish edition         November 2011

Featured interview on a Freudian perspective on Ipads & Iphones (in Spanish, link)


Psychologies, magazine          October 2011

Featured interview on the Fear of Missing Out (FOMO), October 2011 issue (link)


Channel 4March 2011

Scientific consultant, TV series on British Identity, interviewed on the psychology of social identity


BBC1 Breakfast News     Feb 2010

Scientific consultant, interviewed on the “big-lottery win” and psychological consequences of winning the lottery



SOCIAL MEDIA & WEB


Behavioural Economics LinkedIn group: co-manager of the Linkedin group on behavioural economics (22,000 members as of July 2015), awarded ‘top influencer’ of the week on several occasions


Blog Posts, hosted by the Creativity Marketing Centre at ESCP Europe

9/12/2015: Black Friday, Cyber Monday, What drags consumers to these? How creative are marketers at crafting promotions?

30/01/2015: Reinventing supermarkets in the post price-war era

7/08/2014 Brands on the Skin: Which Brand would you choose for a Tattoo?

23/05/2014 Luxury Marketing in Asia: Time for a More Creative Approach!

10/03/2014 To think positively or not to think positively about one’s future, that is the (research) question!

20/02/2014 Coca Cola’s Secret formula: an ancient creative marketing recipe

01/11/2013 Marketers are creating value for companies. But are they creating value for consumers?

24/04/2013 Harnessing consumer creativity: a difficult but rewarding task

19/03/2013 Being creative in marketing research: the rise of modern technologies

07/01/2013 The Vicious Spiral of Consumer Expectations of Creative Brands

21/11/2012 Being creative in a non-creative industry

09/11/2012 Who's creative, who's not?

14/10/2012 Educating customers: a challenge to marketers’ creativity

02/10/2012 Where is creativity in consumer research? Reflecting on creativity in academic marketing research.

14/09/2012 On simplicity: Why being creative can mean doing things simply.


LinkedIn

9/06/2015: BSc in Management: Get support to find your first job!

26/03/2015: BSc In Management: Our Teaching Philosophy

17/02/2015: Education matters! How to choose the right undergraduate programme

20/1/2015: Designing an Innovative Bachelor in Management

12/11/2014: You’re never too old to innovate!

25/02/2014: Who's creative, who's not


Behaviousaleconomics.com

02/09/2015: Behavioural Economics and Healthcare: A Match Made in Heaven


Website

www.benvoyer.com: averages 100+ pages viewed per week; top visitors from UK, USA, China

All photos and texts (c) 2017

b.voyer (at) mac [dot] com