RESEARCH QUESTIONS

The two overarching questions that guide my research are:

1.             1. What makes people think of themselves in terms of ‘I’ or ‘WE’? i.e. When and why do we think of ourselves as unique            
   

2.                 individuals and when and why do we think of ourselves as connected individuals?
   

                2. When does the ‘I’ becomes a ‘WE’? i.e. What makes us shift from one mode of self-construal to another one?

RESEARCH SUPERVISION

I am happy to be approached for master and doctoral supervision on any of the topics below.

RESEARCH INTERESTS & METHODS

I am an applied chartered psychologist with research interests in consumer, cross-cultural, social and organisational psychology. I am a multi-method, multi-epistemology researcher.

1. Research in Consumer Psychology

In consumer psychology, my current and previous research focuses on the conceptualization of attitudes, and the relation between thought associations, implicit and explicit brand attitudes – especially in the context of System 1 / System 2 information processing. I am also interested in applying self-construal theory (independent vs interdependent self) to the field of (cross-cultural) consumer psychology. Three topics recently captured my attention: the psychological consequences of co-producing goods (‘IKEA effect’), the consumption of luxury goods (especially in a cross-cultural context), and alternative forms of consumption.

2. Research in Organisational Psychology

My research in social and organisational psychology focuses on self-construal, i.e. the way individuals define their self in terms of interpersonal relations (interdependent self-construal) or uniqueness (independent self-construal, Markus and Kitayama, 1991). In my previous research, I investigated the role of power in determining individuals’ level of independent and interdependent self-construal. I am also interested in the role of creativity in processes of self-construal and influence.

3. 3.Research Methods
   

The methods I use are both quantitative and qualitative. In terms of quantitative methods, I have been running both laboratory and online experiments, and I have also used questionnaires and secondary data analysis. As a quantitative researcher, I am knowledgeable with advances statistical procedures, including multiple regressions, log-linear models, analysis of variance, factor analysis, and reliability analysis. In terms of qualitative methods, I have run focus groups and interviews, and used netnography (online ethnographies). As a qualitative researcher, I am knowledgeable with content and thematic analysis. Finally, I am particularly interested in new research techniques, such as video camera (subcams) and computer programs measuring implicit attitudes (IAT test), and the potential of those techniques to improve research methods in psychology.

FUNDING & AWARDS

Cumulative total: 384,343 €

ERASMUS+ Programme   2016-2019

Jean Monnet Module coordinator

L’Oréal Professorship in Marketing               2015-2018

Research funding to explore how behavioural science can help understanding consumer behaviour in the beauty industry

London School of Economics and Political Science            2015

Nominated for LSESU Student-Led Teaching Excellence Awards

International Academy for Intercultural Research                                    2015

Nominated for the IAIR Early Career Award

European Marketing Academy Conference2015

Best paper award (with A.K. Rhode)

ESCP Europe Competitive Research Grants                        2015

Research Project on improving Health Communication by using the First Person Perspective

KPMG ESCP Europe Risk & Strategy Chair                          2014

Research project on assessing the risks associated with selling luxury goods online

SYNERGIE PRES Paris Nouveau Monde, France      2014-2017

Disabilities in schools, hospitals and cities: cross-disciplinary approaches

Frankreichschwerpunkt, Austria                                     2014

Travel grant for visiting fellowship

Global Fashion Management Conference2014

Best paper award (with D. Beckham)

ESCP Europe Competitive Research Grants                        2014

Research project on emergency decision making and new research methods

Frankreichschwerpunkt, Austria                                      2013

Research grant

LastMinute.Com, Germany                                      2013

Sponsored research project on consumer spontaneity

Frankreichschwerpunkt, Austria                                      2013

Travel and research grant for visiting fellowship

ESCP Europe Competitive Research Grants                                    2012

Research project on moment of need marketing and social influence

KPMG ESCP Europe Risk & Strategy Chair                          2012

Research project on risk and performance in the luxury goods industry

London School of Economics and Political Science                        2008 – 2010

Research scholarship and travel grants

Goodenough College, London            2008 – 2010

Carden Scholarship Award

HEC Paris                2006 – 2008

Research scholarship and travel grants

PUBLICATIONS

* Indicates supervised graduate student

Peer-reviewed articles

61. In the “I” of the beholder: Improving health communication by using the first-person perspective, with F. Basso, O. Petit, Le Goff, K, O. Ouiller, submitted to the Journal of Consumer Psychology

60. Do we see the world through a cultural-linguistic lens? The effect of language on holistic and analytic attentional biases, (with A.K. Rhodes, I Gleibs) submitted to Frontiers in Psychology

59.Leban, M* & Voyer, B.G. (2015) ,"Exploring the Specificities of Online Luxury Brand Communities: an Ingratiation Theory Perspective", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 379-383.

58.The dangers of grouping countries into cultural clusters: Investigating between and within cultural variations in information processing styles and its consequences for advertising, accepted for publications in Advances in Consumer Research (with A.K. Rhodes*)

57.Sola, D., & Couturier, J., Voyer, B.G. (2015), Unlocking patient activation: Coupling e-health solutions coupled with gamification, British Journal of Healthcare Management, 21 (5), pp 223-228

56.Beckham*, D. & Voyer, B. G. (2014) Can sustainability be luxurious? A Mixed-Method Investigation of Implicit and Explicit Attitudes Towards Sustainable Luxury Consumption, in NA - Advances in Consumer Research, June Cotte and Stacy Wood (eds.), Vol. XLII, 245-250, 5p

55.Taillard, M., Voyer, B. G., Glaveanu, V, Gritzali, (2014) A. Value creation in the consumption process: the role of consumer creativity, in NA - Advances in Consumer Research, June Cotte and Stacy Wood (eds.), Vol. XLII, 381-386, 5p

54.Voyer, B.G., Franks, B. (2014) Toward a Better Understanding of Self-Construal Theory: An Agency View of the Processes of Self-Construal, Review of General Psychology, Vol 18 (2), pp 101-114

53.Samson, A., Voyer, B.G. (2014) Emergency Purchasing Situations: Implications For Consumer Decision-Making, Journal of Economic Psychology, Vol 44, Oct, pp 21-33

52.Voyer, B.G. (2014) Training doctors and nurses for interdependence, British Journal of Healthcare Management, Volume 20, issue 1, pp 30-31

51.McIntosh, Voyer, B. G., & Shenoy, B. (2013), The care Dividend, British Journal of Healthcare Management, Volume 19, issue 6, pp 262-263

50.Voyer, B.G., & Reader, T.W. (2013), The Self-Construal of Nurses and Doctors: Beliefs on Interdependence and Independence in Geriatric Care, Journal of Advanced Nursing, 69 (12), pp 2696–2706

49.Voyer, B. G., & McIntosh, B. (2013), The Psychological Consequences of Power on Self-perception: Implications for Leadership, Leadership & Organization Development Journal, 34 (7), pp 639-660

48.Voyer (2013), Changes in the Relations and Roles of Doctors and Nurses, in the British Journal of Healthcare Management Volume 19, Issue 1, Pages: 644-649

47.Kastanakis & Voyer, B. G. (2013), Cultural effects on perception and cognition: Integrating recent findings and reviewing implications for consumer research, in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 966-967

46.Kretz & Voyer (2013), Are Social Media Only Social? Understanding the Role of Social Media in the Processes of Independent and Interdependent Identity Construction, in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 587-588.

45.Samson & Voyer (2012), Two Minds, Three Ways: Dual System and Process Models in Consumer Psychology, in AMS Review, 2(2,3,4), Pages: 48-71, lead article

44.McIntosh & Voyer (2012), A Perverse Psychological Contract - Failures in Healthcare Management, in the British Journal of Healthcare Management Volume 18, Issue 6, Pages: 290-291

43.Czellar, Voyer, Schwob, & Luna (2009), Whence brand evaluations? Investigating the relevance of personal and extrapersonal associations in brand attitudes, in Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research, Pages: 681-682.

42.Czellar, Luna, Voyer, & Schwob (2008), How personal are consumer brand evaluations? Disentangling the role of personal and extrapersonal and extrapersonal associations in consumer judgments, in Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN: Association for Consumer Research, Pages: 997-997.

Peer-reviewed articles in special issues

41.Editorial to the special issue of Journal of Business Research on Co-creating Stakeholder and Brand Identities, with S. von Wallpach, H. Muehlbacher, and M. Kastanakis , forthcoming, Journal of Business Research

40.The Importance of Developing A Multi-Epistemological Framework for Studying Co-creation Research: A Reply to Csaba (2016), (with M. Kastanakis), forthcoming, Journal of Business Research

39.Co-creating stakeholder and brand identities: A cross-cultural consumer perspective  (with M. Kastanakis, A.K. Rhode*), forthcoming, Journal of Business Research

38.Tran, V. & Voyer, B.G., (2015) Fostering innovation in healthcare management: An organisational perspective, British Journal of Healthcare Management, Volume 21 (3), Pages: 141-145, special issue ‘innovation in healthcare’

37.Voyer, B.G. (2015) ‘Nudging’ behaviours in healthcare management: Insights from Behavioural Economics, British Journal of Healthcare Management, Volume 21 (3), Pages: 130-135, special issue ‘innovation in healthcare’

36.Voyer, BG, Saulpic, O., Sola, D., Couturier, J., Bérard, E., Tran, V., Zarlowsky (2015), Introduction to the special issue on Innovation in Healthcare, British Journal of Healthcare Management, Volume 21(3), p 124

35.Kastanakis M., Voyer B., (2014), "The effect of culture on perception and cognition : A conceptual framework", Journal of Business Research, Vol. 67, Issue 4, pp 425-433, 8 p, special issue ‘culture comes first’

Books and Edited Books

34.Roland-Lévy, C. Denoux, P., Boski, P., Gabrenya, W. K. Jr., Lemoine, J., Rhode, A. K., & Voyer, B. (Eds.). (2016). Unity, diversity and culture. Proceedings of the 22nd International Congress of the International Association for Cross-Cultural Psychology.

33.Kretz, G. & Voyer, B. G.  Luxury Brand Marketing & Strategy, forthcoming, Sage, London, UK

32.Voyer, B. G., Tarantola, T. Moral Psychology: A Multidisciplinary Guide, Edited Book, forthcoming, Springer, USA

Book chapters

31.Voyer, B.G. (2017) CB as I See It. In M Solomon, Consumer Behavior:  Buying, Having, and Being, Pearson Education), 12th Edition

30.Taillard, M., & Voyer, B. G, Creativity and culture in marketing, in V.P. Glaveanu, The Palgrave Handbook of Creativity and Culture Research, forthcoming, Palgrave, Basingstoke, UK

29.Taillard, M., & Voyer, B. G, Creativity in Marketing, in V.P. Glaveanu, Cambridge Handbook of Creativity Across Different Domains, forthcoming, Cambridge University Press, Cambridge, UK

28. Rhode, A.K., Voyer, B.G. (2015) , La transition vers unmost e économie créative et le passage du statut d’ « imitateur » à celui d’ « innovateur » de l’économie mondiale: Mieux comprendre la créativité en Asie et ses enjeux, in Vadcar, C. Prospective & Entreprise, Corée du Sud, et économie creative, CCIR, Eyrolles, pp20-24

Case Studies

27.Joliette, M, Devos, M., Voyer, B. G.  (2016) Brand, business model, co-creation, community: what makes the true value of airbnb? The Case Centre, 30p, Case n° 515-184-1

26.Joliette, M, Devos, M., Voyer, B. G.  (2016) Teaching note: Brand, business model, co-creation, community: what makes the true value of airbnb? The Case Centre, 30p, Case n° 515-184-1

25.Joliette, M, Devos, M., Voyer, B. G.  (2016) Instructor presentation material: Brand, business model, co-creation, community: what makes the true value of airbnb? The Case Centre, pptx file, Case n° 515-184-1

24.Joliette, M, Devos, M., Voyer, B. G.  (2016) Marca, Modelo De Negocio, Co-Creación, Comunidad: Qué Constituye El Verdadero Valor De Airbnb? The Case Centre, 30p, Case n° E515-184-8B

23.Joliette, M, Devos, M., Voyer, B. G.  (2016) Instructor presentation material  Marca, Modelo De Negocio, Co-Creación, Comunidad: Qué Constituye El Verdadero Valor De Airbnb? The Case Centre, 30p, Case n°E515-184-8B

22.Joliette, M, Devos, M., Voyer, B. G.  (2016) Marke, geschäftsmodell, co-kreation, gemeinschaft: was macht wirklich den wert von airbnb aus? The Case Centre, 30p, D515-184-1

21.Joliette, M, Devos, M., Voyer, B. G.  (2016) Teaching note: Marke, geschäftsmodell, co-kreation, gemeinschaft: was macht wirklich den wert von airbnb aus? The Case Centre, 34p,n D515-184-8

20.Joliette, M, Devos, M., Voyer, B. G.  (2016) Instructor presentation material: Marke, geschäftsmodell, co-kreation, gemeinschaft: was macht wirklich den wert von airbnb aus? The Case Centre, pptx file, D515-184-8B

19.Joliette, M, Devos, M., Voyer, B. G.  (2015) Marque, Business Model, Co-Création, Communauté : Qu’est-Ce Qui Fait Vraiment La Valeur D’airbnb? The Case Centre, 30p, Case n° F515-184-1

18.Joliette, M, Devos, M., Voyer, B. G.  (2015) Teaching note: Marque, Business Model, Co-Création, Communauté : Qu’est-Ce Qui Fait Vraiment La Valeur D’airbnb? The Case Centre, 30p, Case n° F515-184-8

17.Joliette, M, Devos, M., Voyer, B. G.  (2015) Instructor presentation material: Marque, Business Model, Co-Création, Communauté : Qu’est-Ce Qui Fait Vraiment La Valeur D’airbnb? The Case Centre, pptx file, Case n° F515-184-9

16.Voyer, B. G. & Tran, V.  (2013) Chanel: Should the icon of timeless fashion catch up with its time and sell its clothes online?, The Case Centre, 22p, Case n° 313-290-1

15.Tran, V.  & Voyer, B. G. (2013) Teaching note: Chanel: Should the icon of timeless fashion catch up with its time and sell its clothes online? The Case Centre, 12p, Case n° 313-290-8

Other publications

14. Voyer, B.G. (2016) Le comportement du consommateur : ce qu’il cache et comment le reveller, SURVEY Magazine

13. Voyer, B.G. (2016) What every luxury brand can learn from the transformation of Yves Saint Laurent, The Conversation: https://theconversation.com/what-every-luxury-brand-can-learn-from-the-transformation-of-yves-saint-laurent-54357

12. Voyer, B.G. (2015) What corporate culture for the office of the future? INFO Magazine, May Issue, p 45-45

11. Voyer, B.G. (2014) Peak tattoo? The end of body art as rebellion as corporate logos get under the skin The Conversation: https://theconversation.com/peak-tattoo-the-end-of-body-art-as-rebellion-as-corporate-logos-get-under-the-skin-30138

10.Voyer, B.G. (2014) Chanel opts out of fashion’s love affair with online shopping, The Conversation, available online at: https://theconversation.com/chanel-opts-out-of-fashions-love-affair-with-online-shopping-20979

9.Czellar, S., Voyer, B., Schwob, A., & Luna, D. (2008). Whence brand evaluations? Investigating the relevance of personal and extrapersonal associations in brand attitudes. Les Cahiers de Recherche HEC (890).

Other projects

8.Voyer, B.G. (2016) Introduction to marketing, 3 peer-reviewed introduction videos to marketing, SAGE UK Business Collection Online

RESEARCH IN PROGRESS

Manuscripts being prepared for submission

7.Investigating the meaning of replications in psychological research: the case of the Asch experiment on social influence (with S. Lahlou). Data analysis in progress. Manuscript to be submitted to PLOS one, submission expected around Winter 17.

6.What Can Healthcare Management Learn From Marketers: Emerging Marketing Concepts With Implications For Healthcare. Target journal: British Journal of Healthcare Management

Data collection / analysis stage

5.Using innovative marketing research techniques to explore consumers emotional in-store experience: a comparative study (with von Wallpach, S, Kreuzer, M.), target Journal of Marketing Research

4. Understanding perceptions of chat as a customer assistance tool: a customer typology, with M Sanglé Ferrière

Design stage

3.Risks and performance in the luxury industry: measuring online store atmosphere applied to luxury environments (with V. Tran)

2.Western vs. Eastern perspectives on luxury consumption (with A K Rhode)

1.Disabilities in schools, hospitals and cities: cross-disciplinary approaches (PRES HESAM / “Paris Nouveau Monde” research grant application)

CONFERENCE ACTIVITIES

Refereed conference presentations

88.  July 30-August 3 2016, International Association for Cross-Cultural Psychology, Nagoya, Japan, presentation title: A Cross-Cultural Perspective on Stakeholder and Brand Identity Co-Creation (With M Kastanakis and A K Rhode)

87.  July 30-August 3 2016, International Association for Cross-Cultural Psychology, Nagoya, Japan, presentation title: What makes cultural education meaningful for students? A case study Approach

86.  July 30-August 3 2016, International Association for Cross-Cultural Psychology, Nagoya, Japan, presentation title: Towards a Socio-Cultural Approach to Studying Consumer Creativity (with M Taillard)

85.  July 24-August 30 2016, International Congress of Psychology, Yokohama, Japan, presentation title: Creativity in different social contexts (with M Taillard)

84.21-24 Jul 2014, Global Marketing Conference (GMC), Hong Kong, presentation title: Understanding reciprocal identity co-creation across cultures

83.May 24 – May 27 2016, European Marketing Academy (EMAC), annual conference, Oslo, Norway, presentation title: Co-creating stakeholder and brand identities: A cross-cultural consumer perspective (with M. Kastanakis, A.K. Rhode*)

82.May 18 – May 20 2016, Academy of Marketing Science Annual Conference, annual conference, Walt Disney World in Lake Buena Vista, Florida, presentation title: Co-creating stakeholder and brand identities: A cross-cultural consumer perspective (with M. Kastanakis, A.K. Rhode*)

81.30 Novembre - 2 December 2015, ANZMAC, annual conference, Sydney, Australia, presentation title: Co-creating stakeholder and brand identities: A cross-cultural consumer perspective (with M. Kastanakis, A.K. Rhode*)

80.30 Novembre - 2 December 2015, ANZMAC, annual conference, Sydney, Australia, presentation title: Exploring the Nature of Online Luxury Brand Communities: The Role of Ingratiation in Understanding Power Dynamics (with M. Leban*)

79.Octobre 1-4 2015, Association For Consumer Research North American Conference, New Orleans, USA, presentation title:  Exploring the Specificities of Online Luxury Brand Communities: An Ingratiation Theory Perspective (with M. Leban*)

78.Octobre 1-4 2015, Association For Consumer Research North American Conference, New Orleans, USA, presentation title:  The dangers of grouping countries into cultural clusters: Investigating between and within cultural variations in information processing styles and its consequences for advertising (with A.K. Rhodes*)

77.June 25 - 28, 2015, Global Fashion Management Conference, Florence, Italy, presentation title: Empowerment through the use of ingratiation in hermès online luxury brand communities, (with M Leban*)

76.19-21 June 2015, Association for Consumer Research, Asian Pacific Conference, annual conference, Hong Kong, China, poster title: Questioning the 'one size fits all' approach to cultural advertising: Investigating between and within cultural variations in information processing styles " (With AK Rhode*)

75.26-29 May 2015, European Marketing Academy (EMAC), Leuven, Belgium, EMAC & GAMMA Joint Symposium: Bridging Asia and Europe in Research Collaborations'; presentation title: Questioning the ‘one size fits all’ approach to cultural advertising: Investigating between and within cultural variations.

74.26-29 May 2015, European Marketing Academy (EMAC), Leuven, Belgium, poster title:  Do we see the world through the lens of culture? Exploring between and within cultural variations in perception and implications for advertising  (With AK Rhode*)

73.26-29 May 2015, European Marketing Academy (EMAC), Leuven, Belgium, presentation title: You've got great taste” - the role of ingratiation in understanding the specificity of online luxury brand communities  (with M Leban*)

72.1-3 December 2014, ANZMAC, annual conference, Brisbane, Australia, presentation title: Value Creation and Consumption: When Consumer creativity Generates Value in Online Forums (with Taillard, M, V. P. Glaveanu, A. Gritzali, A.)

71.1-3 December 2014, ANZMAC, annual conference, Brisbane, Australia, presentation title: Is Luxury Compatible with Sustainability? Investigating Implicit and Explicit Attitudes Towards Sustainable Luxury, (with Beckham, D.*)

70.23 - 26 October 2014, Association for Consumer Research, North American Conference, Baltimore, MD, USA, presentation title: Can sustainability be luxurious? A Mixed-Method Investigation of Implicit and Explicit Attitudes Towards Sustainable Luxury Consumption (with D. Beckham*)

69.23 - 26 October 2014, Association for Consumer Research, North American Conference, Baltimore, MD, USA, presentation title: Value creation in the consumption process: the role of consumer creativity (with : Taillard, M., Glaveanu, V, Gritzali, A)

68.15-19 Jul 2014, Global Marketing Conference (GMC), Singapore, presentation title: The Fragmented Self (with M Kastanakis)

67.15-19 Jul 2014, International Association for Cross-Cultural Psychology (IACCP), International Conference, Reims, France, presentation title: Improving multidisciplinary healthcare team-management and social support through fostering interdependence

66.3-6 June 2014, European Marketing Academy (EMAC), Valencia, Spain, presentation title:  Emergency purchasing situations: Implications for consumer decision-making  (with A Samson, M Kastanakis)

65.13-15 Feb 2014, Global Fashion Management Conference, London, UK, presentation title: Can sustainability be luxurious? Investigating implicit and explicit attitudes towards sustainable luxury consumption, (with D. Beckham*)

64.1-5 December 2013, ANZMAC, annual conference, Auckland, NZ, presentation title: Understanding Resource Integration in the Value Creation Process: The Role of Consumer Creativity, (with M Taillard)

63.1-5 December 2013, ANZMAC, annual conference, Auckland, NZ, presentation title: The role of pre-behavioural processes in understanding cross-cultural differences in consumption, (with M Kastanakis)

62.28-30 August 2013, British Psychological Society, SPS annual conference, Exeter, UK, presentation title: Towards a Better Understanding of Self-construal Theory:  Self-Agency and the Processes of Self-construal

61.20 - 22 June 2013, International Association for Cross-Cultural Psychology (IACCP), Regional Conference, Los Angeles, USA, presentation title: Understanding Morality Judgments: The Role of Self-Construal (with T Tarantola)

60.18 - 21 June 2013, the Naples Forum on Service, Ischia, Italy, presentation title: The Role of Consumer Creativity in the Value Creation Process: A Conceptual Framework (with M Taillard & V. Glaveanu)

59.4 – 7 June 2013, European Marketing Academy (EMAC), Istanbul, Turkey, presentation title:  The effect of culture on perception and cognition: A conceptual framework  (with M Kastanakis)

58.4 – 7 June 2013, European Marketing Academy (EMAC), Istanbul, Turkey, presentation title: The Role of Consumer Creativity in the Value Creation Process: A Conceptual Framework (with M Taillard & V. Glaveanu)

57.15 - 19 May 2013, Academy of Marketing Science Annual Conference, Monterey Bay, California, USA, presentation title, 'The Effect of Culture on Perception: A critical Review and Research Agenda for Consumer Research' (with M. Kastanakis)

56.4 - 7 October 2012, Association for Consumer Research, North American Conference, Vancouver, Canada, presentation title: Effects on perception and cognition: Integrating recent findings and reviewing implications for consumer research (with M Kastanakis)

55.4 - 7 October 2012, Association for Consumer Research, North American Conference, Vancouver, Canada, presentation title: Towards a Better Understanding of the Role of Social Media in the Processes of Independent and Interdependent Identity Construction (with G Kretz)

54.19 – 22 July 2012, Global Marketing Conference (GMC), Seoul, Republic of Korea, presentation title: The Effect of Culture on Perception: A critical Review and Research Agenda for Consumer Research. (with Kastanakis)

53.17 – 21 July 2012, International Association for Cross-Cultural Psychology (IACCP), International Conference, Stellenbosch, South Africa, presentation title: Relations between Professional Differences in Self-Construal and Decision-Making.

52.17 – 21 July 2012, International Association for Cross-Cultural Psychology (IACCP), International Conference, Stellenbosch, South Africa, presentation title: Cross-cultural Differences in Morality Judgements: the Role of Self-construal. (with Tarantola)

51.22 – 25 May 2012, European Marketing Academy (EMAC), Lisbon, Portugal, presentation title:  Are social media only social? Understanding the role of social media in the processes of independent and interdependent identity construction.

50.9 – 12 July 2011, International Society for Political Psychology (ISPP), International Conference, Istanbul, Turkey, presentation title: The psychological consequences of power on self-perception: implications for leadership research.

49.30 June 2011 – 3 July 2011, International Association for Cross-Cultural Psychology (IACCP), European Conference, Istanbul, Turkey, presentation title: Understanding Self-construal: reviewing 20 years of research.

48.21 – 22 May 2010, 11th Intergraduate PhD Conference, The London School of Economics and Political Science, London presentation title: does being creative make oneself more independent? Understanding the relation between creativity and self-construal (with Glaveanu)

47.22 – 23 May 2009, 10th Intergraduate PhD Conference, The London School of Economics and Political Science, presentation title: can power change the way one construes his or herself?

46.23 – 26 October 2008, Association for Consumer research (ACR) North American Conference, San Francisco, CA, presentation title: whence Brand Evaluations? Investigating the Relevance of Personal and Extra-personal Associations in Brand Attitudes  (with Czellar, Luna and Schwob)

45.27 – 31 July 2008, International Association for Cross-cultural Psychology (IACCP), International Congress, Bremen, Germany. Presentation title: extending the understanding of self-construal mechanisms: investigating the role of power in self-construal formation

44.17 May 2008, 9th Intergraduate PhD Conference, organised by the University of Cambridge and the London School of Economics in Cambridge (UK). Presentation Title: understanding self-construal mechanisms: cultural vs. personality impacts

43.23 – 25 October 2007, Association for Consumer research (ACR) North American Conference, Memphis, TN, Presentation title: how personal are consumer brand evaluations? Disentangling the role of personal and extra-personal associations in consumer judgments (with Czellar, Luna and Schwob)

42.31 July – 6 August 2007, 1st European Summer School in Psychology organised by the European Federation of Psychology Students' Associations (EFPSA). Lectured and supervised a group of 6 students and worked together on a research project. Workshop title: Power, Culture and the Self

41.19 May 2007, 8th Intergraduate PhD Conference, Organised by the University of Cambridge and the London School of Economics and Political Science. Understanding the relation between power and self-perception

Invited presentations & Keynotes

41.12 Novembre 2015, University of Warwick, Department of Psychology, Self-construal Theory: challenging the theory and applying it to new domains

41.7 November 2015, Institute of Social Psychology, London School of Economics, Cumberland Lodge weekend, UK: presentation title: The good and the evil about consumer behaviour prediction

40.6 Novembre 2015, WIKIstage, ESCP Europe, London, Bridging Western and Eastern education models: Why it is right to encourage students to get it wrong

39.12 Octobre 2015, Netherall House, London The Psychology of Power: Can power change how we connect with others?

38.17 January 2015, TEDx Hult Business School, session theme: Global contact, what makes our lives connected, talk title: Can Power Change how we connect with others?

37.28 Novembre 2014, University of Newcastle, Australia invited seminar, presentation title: Understanding Self-construal: Theoretical & Empirical Perspectives

36.8 November 2014, Institute of Social Psychology, London School of Economics, Cumberland Lodge weekend, UK: presentation title: What are we doing consumer psychology for?

35.23 Octobre 2014, University of Baltimore, invited seminar, presentation title: Researching and consulting in I/O psychology

34.9 June 2014, ESCP Europe Business School, London, presentation title: The Role of Consumer Creativity in the Value Creation Process: A Conceptual Framework (with M Taillard and V. P. Glaveanu)

33.7 May 2014, University of Innsbruck, Austria, presentation title: Self-construal research in Management

32.23 April 2014, Decision Technology, London, invited research seminar, presentation title: Emergency Purchasing Situations, a research agenda

31.21 November 2013, Brunel University, invited seminar, presentation title: Researching Cross-cultural Psychology in Management: Insights from marketing & organisational research

30.9 November 2013, Institute of Social Psychology, London School of Economics, Cumberland Lodge weekend, UK: presentation title: Consumer psychology research: Good or evil? A debate.

29.13 Septembre 2013, L2 Think Tank, London, presentation title: disruptive research methods in consumer research

28.11 July 2013, University of Canterbury, New Zealand, presentation title: Research Self-construal: a multi-method, multi-disciplinary perspective

27.9 July 2013, Auckland University of Technology, New Zealand, presentation title: Using self-construal theory in Marketing research

26.24 April 2013, University of Innsbruck, Austria, presentation title: Research Self-construal: a multi-method, multi-disciplinary perspective

25.11 November 2012, Institute of Social Psychology, London School of Economics, Cumberland Lodge weekend, UK: presentation title: Reflecting on Consumerism: Rethinking the Role of Psychologists in Understanding Consumption

24.1 November 2012, Brunel University, invited seminar, presentation title: Cross-cultural Psychology and Management: examples of applied research

23.21st March 2012, Social Media in Financial Services Conference, organized by MarketForce UK, presentation title: The value of ‘People like Me’: why financial services need consumer generated content

22.26 November 2011, Institute of Social Psychology, London School of Economics, Cumberland Lodge weekend, UK: presentation title: Understanding Consumer Behaviour: Psychologists’ Job or Marketers’ job?

21.3 November 2011, Research at Richmond (R@R), Richmond University, London, Uk, presentation title: Power & Self-construal: Consequences for Understanding Leadership

20.9 May 2011, Research Seminar, London School of Economics, Department of Management, presentation title: Research Self-Construal: Consequences for Organisational and Consumer Research

19.23rd March 2011, Social Psychology Society, London School of Economics, presentation title:  The Perfect Performance, a social-psychological perspective (with Jude Kelly, OBE)

18.19 April 2010, ESC Rennes Business School: invited research seminar, presentation title: Exploring the relation between power and self-perception and its consequences for organisations

Conference Session Chair and Discussant

18.  July 24-August 30 2016, International Congress of Psychology, Yokohama, Japan, Symposium Chair: Individual and social perspectives on creativity across applied domains

17.1-3 December 2014, ANZMAC, annual conference, Brisbane, Australia, session chair, session title: Online & Digital Consumption

17.6 -9 July 2017, GFMC, biennal conference, Vienna, Austria, track chair, session title:

17.1-3 December 2014, ANZMAC, annual conference, Brisbane, Australia, session chair, session title: Online & Digital Consumption

16.12 March 2014, ESCP Europe, Paris, France, ‘Les Nouveaux Défis de l’industrie du Luxe’, en partenariat avec la Chaire KPMG/ESCP Europe "Gouvernance, Stratégie, Risques et Performance".

15.13-15 Feb 2014, Global Fashion Management Conference, London, UK, session chair: Sustainable Luxury Marketing

14.1-5 December 2013, ANZMAC-GAMMA Joint Symposium, ANZMAC, annual conference, Auckland, NZ, session chair

13.2 October 2013, London School of Economics, London, UK, lecture chair; title: Predatory Thinking, by Dave Trott

12.4 – 7 June 2013, European Marketing Academy (EMAC), Istanbul, Turkey, session title: Marketing theory

11.4 – 7 June 2013, European Marketing Academy (EMAC), Istanbul, Turkey, session title:  Culture in consumption: Cross-cultural, global and country of origin research

10.4 - 7 October 2012, Association for Consumer Research (ACR), North American Conference, Vancouver, Canada, session title: Survey and Individual Difference Issues

9.17 – 21 July 2012, International Association for Cross-Cultural Psychology (IACCP), International Conference, Stellenbosch, South Africa, session title: Moral Psychology / Racism

8.9 – 12 July 2011, International Society for Political Psychology (ISPP), International Conference, Istanbul, Turkey, session title: Leadership and political personality: discussant.

7.3 June 2011, 12th Inter Graduate Conference, The London School of Economics and Political Science, London: session title: Self and the Other: chair

Workshops

6.28 June 2012, ESCP Europe, London, workshop title: Big Data and Marketing: It’s all about Creativity (organisation committee)

5.14 October 2011, AKO Capital, London, UK: workshop title: the role of extreme events on consumer behaviours (with C. Provencher)

4.17 – 20 January 2011, Meet the Editors of Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, International Journal of Research in Marketing and Marketing Science, Young Marketing Faculty Publishing Workshop, organised by FNEGE and AFM in Paris, participant.

Conference & society awards

3.28 June  - 2 July 2015, Bergen, Norway, International Academy for Intercultural Research, nominated for the IAIR Early Career Award

2. 26-29 May 2015, European Marketing Academy (EMAC), Leuven, Belgium, EMAC & GAMMA Joint Symposium: Bridging Asia and Europe in Research Collaborations'; Best Conference Paper Award for: Questioning the ‘one size fits all’ approach to cultural advertising: Investigating between and within cultural variations, (with A.K. Rhode)

1.13-15 Feb 2014, Global Fashion Management Conference, London, UK, Best Conference Paper Award for: Can sustainability be luxurious? Investigating implicit and explicit attitudes towards sustainable luxury consumption, (with D. Beckham)